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MARIGOLD PEEL FRESH POWERBERRIES PRODUCT LAUNCH

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The online campaign comprised of an extensive media buy across Yahoo! Singapore and Malaysia. What can we do to generate online buzz for the launch of a new juice product?

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A series of rich media ads were produced to engage users and lead them to a product microsite where we had built an interactive online game involving core elements of the product.

Over an 8-week campaign period, 11,000 unique users visited the microsite and some 4,200 users competed to reach the top of the leaderboard with top scorers winning attractive prizes.

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Yahoo! case study

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