MARIGOLD PEEL FRESH POWERBERRIES PRODUCT LAUNCH
The online campaign comprised of an extensive media buy across Yahoo! Singapore and Malaysia. What can we do to generate online buzz for the launch of a new juice product?
A series of rich media ads were produced to engage users and lead them to a product microsite where we had built an interactive online game involving core elements of the product.
Over an 8-week campaign period, 11,000 unique users visited the microsite and some 4,200 users competed to reach the top of the leaderboard with top scorers winning attractive prizes.